- January 18, 2018
- Posted by: Geewin
- Category: Articles
Cosmetics are so popular for female consumers, and cosmetics display stand is a kind of displaying method for the female consumers, cosmetics display stand mode and location will have a direct impact on their sales, so how to make good use of cosmetics display stands to attract the attention of female consumers and improve the sales of products? In simple terms, we can start with the following principles.
1. Principle of attraction
When new products are on sale, especially for some high-end brands, the attraction principle is most effective, which can not only cause customers’ attention, but also promote the new products.
2. Principle of convenience
The most important thing about the shop displays is the convenience of the customers, the direction of the main stream, and the change of color can be a good result.
3. Principle of collocation
When we display products, we should give full consideration to whether the products match with each other, so that we can improve the salesman’s promotion in recommending products and increase sales volume. A concept in the displays can be introduced into clothing display. For that a single product on the stand can have different collocation, we should pay attention to cosmetic combination optimization, recommendation function to separate, so that customers will readily accept.
4. Principle of profit
No matter what kind of shops, all their daily work is to be able to get profit, “the cosmetics display stand will help increase sales of cosmetics shop” this is undoubtedly a nonsense. Whether it is the cosmetics store or other industries are good, object of each store is very simple, is sales and earning money.
5. Principle of clear understanding
In commodity displays, the most important thing is to conform customer’s buying habit. Only when the location of merchandise is displayed prominently and eye-catching can make the customer understand what the goods want to express at a glance, our sales are successful. If the customer has no idea with what your cosmetics display stand wants to express, then it’s a waste of money.
In short, it is important to increase the sales of the product by catching the consumer’s psychology and attracting the consumers’ sights.
The above article comes from GEEWIN DISPLAY.